Why Use Social Media for Business?

Social media is playing a larger role in the growth of all types of businesses, the expansion of their markets, and the depth of relationships with constituents. In 2008, the Gillbane Group created a report on how social media has established itself to be the link from “today’s experiences to tomorrow’s opportunities.”

Now that we have arrived in 2010, you can imagine how social media has taken off since 2008 and wonder why all businesses and individuals are not jumping on board. According to the Gillbane Group report, this expansion of social media outlets has enabled a new generation of information-sharing, new technologies such as blogs and networks, and relationship building. There is an ease of “use and simplicity” that has lead to fast adoption from all markets. Businesses and organizations are further utilizing these tactics in effort to connect to their partners internally and externally.

WellPoint has benefitted from the use of these media tactics, and continues to find ways to keep its constituents up to date on happenings within the industry and the company itself through weekly blogs, frequent Tweets, updating Facebook, and keeping LinkedIn discussions flowing.

As a company that strongly believes in the benefits of social media, WellPoint Systems encourages everyone to get connected with its networks:

· Blog: http://wellpointsystems.com/blog/

· LinkedIn: http://www.linkedin.com/groups?gid=1818854&trk=myg_ugrp_ovr

· Twitter: http://twitter.com/wellpointsystem

· Facebook: http://www.facebook.com/#!/pages/WellPoint-Systems-IT-Department/275323446413?ref=nf

Get connected!

To read the Gillbane Group report, see http://www.sdn.sap.com/irj/sdn/go/portal/prtroot/docs/library/uuid/e0bec654-7d83-2b10-19a9-adcaeb9fb04d

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One Response to “Why Use Social Media for Business?”

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